Download Our Brand Style Guide
Use this page as a basic style guide for the OPTRONICS brand. To download our official Brand Style Guide, please connect below.
The OPTRONICS Brand Name
When typing, the OPTRONICS name should appear:
- IN ALL CAPITAL LETTERS
- In the typeface "Helvetica Neue”
- If this is not available, always use a sans-serif font.
- If you're able, type the ® symbol as a superscript
Proper Use of the OPTRONICS Logo
DON'T... Use the Logo in These Ways
The OPTRONICS Logo should always be reproduced from master artworks and never be altered, redrawn, recolored or manipulated in any way
OPTRONICS Color Palette
Maintain a clean appearance with plenty of white space. OPTRONICS Blue, and Black should be used for headlines, paragraph text.
C92 M66 Y24 K7
R34 G90 B136
C0 M0 Y0 K0
R255 G255 B255
C75 M68 Y67 K90
R0 G0 B0
Use these colors for elements such as links, buttons, headlines and highlights. RINCON Blue is typically used for buttons, links and headlines. Connect Orange is used for "Call to Action" buttons and links to stand out and signify connecting with us. Direct Red should be used sparingly, only to signify purchasing from OPTRONICS "Direct" online. Light Gray should be used to contrast slightly against white.
C4 M65 Y100 K0
R237 G119 B0
Typography for Print & Web
The OPTRONICS Corporate Typeface is Helvetica Neue. It should be used on all communication material, with a mixture of weights and italics to add interest and differentiate between various levels of information.
Download Helvetica Neue: https://downloadhelvetica.com/